摘要
运用文献资料法、调查法等研究方法对唐山市城镇居民体育信息消费行为等特征进行了调查分析和研究。结果表明,体育信息消费与唐山市经济发展情况、人均收入、城市人口数以及社会文化环境等社会客观基础指标有着密切的关系,个人的体育信息消费与个人经济收入的关系极大,体育报纸、期刊是唐山城镇居民体育信息消费者的首选消费对象,个人购买是主要来源途径,对体育感兴趣是进行消费的主要动因,消费者的经济接受能力、物价因素是影响体育信息消费者态度的主要因素。
In this paper, document-data method,investigation and some other research methods are adopted to ana- lyze some features of sports information consumption behavior of urban residents in Tangshan. The result shows in the following：sports information consumption bears a close relationship with social objective basic indicators like the economic condition,per capita income, urban population and social cultural environment; individual sports informa- tion consumption is very closely related to personal income; sports newspapers, periodicals are the first consumption objects for sports consumers in Tangshan; individual purchase is the major method to get the information, and the main motivation is the interest in sports; consumers＇ economic ability and the price are the main factors to affect sports information consumers＇ attitudes.
出处
《河北联合大学学报（社会科学版）》
2013年第2期120-122,共3页
Journal of Hebei Polytechnic University:Social Science Edition
基金
河北联合大学轻工学院科学研究基金资助项目(qy201001)
关键词
体育信息
消费
分析
sports information
consumption
analysis
