摘要
随着网络技术的快速发展与广泛应用,对能够有效揭示网络用户兴趣、需求、行为特征的信息浏览路径进行挖掘,已成为一个新的研究热点。文章阐述了网络用户信息浏览路径挖掘的内涵;从路径的获取、挖掘方法、挖掘应用3个方面介绍了国内外目前的研究进展和主要观点;总结了现阶段浏览路径挖掘研究的不足之处,并对未来的研究前景进行了展望。
With the rapid development and wide application of Internet technology,mining information browsing path which can be used to effectively reveal the interests,needs and behavioral characteristics of network users has become a new research focus.This paper firstly introduces the connotation of information browsing path mining of network users.Then it describes the present research progress and main viewpoints at home and abroad from the 3 aspects such as the acquisition of path,the method of mining and the application of mining.Finally,it summarizes the inadequacies of the research on browsing path mining at the present stage and describes the future research prospect.
出处
《情报理论与实践》
CSSCI
北大核心
2013年第6期125-128,共4页
Information Studies:Theory & Application
关键词
浏览路径挖掘
聚类
关联规则
网络用户
browsing path mining
clustering
association rules
internet user
