摘要
文脉是影响区域旅游形象的重要因素,是旅游形象设计的依据。本文深入挖掘河南省文脉特质,从地域性的自然地理基础、历史文化传统、社会心理积淀、经济发展水平维度构建基于文脉视角的区域旅游形象模型,利用该模型分析河南省旅游形象。在和其他省份旅游形象比较的基础上提出"华夏之源,老家河南"的旅游形象,为河南省旅游营销和产品开发提供依据。
Context is an important factor which influences the regional tourism image and tourism image designing. Based on physical geographic conditions, historical and cultural traditions, social-psychological conditions, as well as economic development, deeply exploring the properties of context in Henan Province and establishing a regional tourism image model can analyze tourism image of Henan Province. Compared with the tourism images of other provinces, this paper puts forward the peculiar tourism image characteristic of ＂the source of China, Home in Henan＂ , which provides the basis for tourism marketing and product development.
出处
《北京第二外国语学院学报》
2013年第5期51-56,共6页
Journal of Beijing International Studies University
关键词
文脉
区域旅游形象
河南省
context
regional tourism image
HenanProvince
