摘要
物流与营销的关系密不可分,而营销物流更是企业降低成本、增加收益的重要途径。在供应链环境中探讨了营销物流,同时指出了营销物流供应链的特点。最后以供应链中的制造商、批发商、零售商为切入点,对直供营销物流、零售支持型营销物流、产销联盟营销物流模式分别进行了分析。
In this paper, we discussed the marketing logistics in the supply chain environment and then pointed out the characteristics of the marketing logistics supply chain. At the end, starting from the manufacturers, wholesalers, and retailers in the supply chains, we analyzed the modes of direct-supply marketing logistics, retailing-supported marketing logistics and production-distribution alliance based marketing logistics.
出处
《物流技术》
北大核心
2013年第5期68-70,共3页
Logistics Technology
基金
河南省社科联课题"中原经济区软环境建设研究"(SKL-2012-2877)
关键词
企业供应链
营销物流
营销策略
enterprise supply chain
marketing logistics
marketing strategy
