摘要
在分析当前我国体育商品市场营销发展现状和市场环境的基础上,分析了体育商品营销所面临的主要问题,提出了大力培养专门性人才、体育商品营销与品牌文化建设相结合、坚持走"营销创新"之路、联姻体育赛事打造品牌、结合当前电子商务特点改进营销方式等对策,以推动我国体育商品营销持续健康发展。
On the basis of discussions of current situation of China’s sports good market and the problems existing in the market,some suggestions are put forward to promote the sound and rapid development of the market after the financial crisis,which include the cultivation of specialized talents,the combination of sports goods market and brand culture construction,marketing innovation,sports events and improvement of marketing methods etc.
出处
《价格月刊》
北大核心
2013年第6期48-50,共3页
