摘要
近年来,全球范围内数字报纸付费墙的构建方兴未艾,其中起先锋和主导作用的当属美国报业。本文对2010-2012年美国数字报纸付费墙研究文献进行了回顾和分析,从付费墙模式、付费内容、受众和广告业务等方面加以综合性评述。研究发现,美国报纸付费墙正处于理论研究与实践探索并行的时期,早期认为付费墙将导致读者近一步放弃报纸的悲观性论断被《纽约时报》为代表的报业实践所打破,付费墙在广泛市场范围内取得成功的同时也促进了研究的近一步深入。最后,本文对今后付费墙研究进行了展望性分析。
The paper examines the process of exploring and implementing paywall of digital newspapers in recent years, and generalizes the holistic characters of paywall studies in the United States in 2010-2012. The paper points out that scholars have focused their studies mainly on subjects of paywall models, paid contents, audiences and advertising business, etc. The study finds that U.S. newspapers paywall is in the parallel period of theoretical research and practical exploration, and the newspapers＇ practices such as the New York Times breaks the pessimistic conclusion that the paywall will make readers further to give up newspapers. Finally, a forward-looking analysis of future research is prospected.
出处
《国际新闻界》
CSSCI
北大核心
2013年第6期163-171,共9页
Chinese Journal of Journalism & Communication
基金
教育部人文社会科学重点研究基地重大项目"中国报业发展战略转型研究"(项目批准号08JJD860220)
国家社会科学规划基金资助项目"‘三网融合'背景下中国报业组织结构转型研究"(项目批准号10BXW013)的资助
关键词
数字报纸
付费墙
传媒经济
媒介融合
社交媒体
digital newspaper, paywall, media economy, media convergence, social media
