5Taboubi S. , Zaecour G. Coordination mechanisms in marketing channels: A survey of game theory models [ M ] . Pergamon Press, Inc. Tarrytown , NY, USA ,2005:32 - 34.
6Poirier C C. , Reiter S. Supply chain optimization: Building the strongest total business network [ M ]. Berrett-Koehler Publisher, San Francisco, CA, 1996 : 106 - 108.
7Chu W J. , Desai P S. Channel coordination mechanisms for customer satisfaction [ J ]. Marketing Science, 1995, 14 ( 4 ) : 343 - 359.