摘要
关注国计民生是党和国家重要的战略选择。社会转型时期各种利益的分化与组合衍生出弱势群体。《相约健康》、《经视直播》、《生活大参考》、《情感大搜索》等品牌栏目关注家庭弱势成员、农民工、空巢老人,肩负扶贫济困的社会责任。传媒开展"阳光行动"、"农民工就业行动"惠及普通百姓。当前民生新闻出现四大转向,这是"大民生新闻"理念的成功实践运作。在民生新闻竞争白热化的当下社会,寻找差异化路线,是媒体制胜的突围之道。
concern the national economy and the party and the country an important strategic choice. The social transition of interest derived from a combination of differentiation and vulnerable groups. Hubei media to open up ＂by as live by, as fresh pot,＂ ＂emotional big search,＂ Focus on the Family and other vulnerable members of the brand part, migrant workers, empty nesters, shoulder the social responsibility of helping the poor. Hubei media to carry out ＂Sunshine Action＂, ＂migrant workers employment action＂ to benefit ordinary people. The current emergence of four major shift people＇s livelihood news, this is the ＂big people＇s livelihood news＂ the successful implementation of the concept of the operation. Intense competition in the livelihood of contemporary society news, look for differences in the line, the media of the keys to winning.
出处
《南京财经大学学报》
2013年第3期99-103,共5页
Journal of Nanjing University of Finance and Economics
基金
复旦大学"985三期"整体推进社会科学研究项目<新时期我国文化产业发展战略研究>(项目批准号:2012SHKXYB002)阶段性成果
