摘要
知识经济时代背景下，外贸企业利用商标开拓国际市场，不但要有宏观的商标战略，还要有微观的商标策略：包括商标设计策略，商标使用策略，驰名商标打造策略。
In the era of knowledge-based economy, foreign trade enterprise should use a trademark to explore the international market. Not only the macro trademark strategies but also the micro trademark strategies are needed. Trademark strategies include logo designing strategy, trademark using strategy, and well-known trademark creating strategy.
出处
《广东技术师范学院学报》
2013年第5期86-88,106,共4页
Journal of Guangdong Polytechnic Normal University
关键词
知识经济
外贸企业
商标策略
knowledge-based economy
foreign trade enterprise
trademark strategy
