摘要
与其他类型图书馆相比,真人图书馆的微博服务在运行成本、营销宣传、知识传递、虚拟平等等方面优势明显。抽样调查表明,我国大多数真人图书馆微博服务不仅读者数量较少,而且内容单一,缺乏互动。真人图书馆应充分利用微博这一新型交互平台,创新真人图书馆的服务,采取多种营销手段,加大微博的宣传力度;建立开放的真人图书虚拟问答平台;共建微博,实现真人图书资源的共享;开展微博的深层次和特色服务,促进资源共建共享与效益增值。
Comparing with other types of libraries,the microblog service of the living library has many obvious superiorities on operation costs,the marketing publicity,the knowledge transfer,the virtual equality,and so on.The sample survey shows that the microblog service of many living libraries in china has not only fewer readers,but also the single content and the lack of the interaction.The living library should make full use of the microblog which is a new type of interaction platforms,innovate the microblog service of the living library,take a variety of marketing methods,increase the power of the microblog publicity;establish an open living book virtual QA platform;co-construct the microblog,achieve the resource sharing of living books;carry out deep-seated and characteristic services of the microblog,promote the construction and sharing and the increment of the benefit.
出处
《图书馆建设》
CSSCI
北大核心
2013年第6期45-48,共4页
Library Development
基金
浙江省委党校2013年青年促进会立项课题"基于微博平台的图书馆深层次服务创新研究"的阶段性成果
项目编号:QCH201313
关键词
真人图书馆
微博服务
平台优势
创新路径
Living library
Microblog service
Platform superiority
Innovative method
