摘要
产品设计在新产品开发中扮演着重要的角色,有关它的研究在国外已经十分成熟。以宁波设计密集型的厨电企业为例,从设计演化视角探讨企业新产品研发模式和设计、技术与市场的关系,结果发现三家企业的设计创新经历了设计差异化、设计是新产品开发子过程和设计主导三个阶段。设计差异化阶段是市场拉动的创新模式,市场需求知识是创新动力,设计嵌入在技术研发中;设计作为新产品开发子过程是技术推动的创新模式,技术是产品创新的动力,设计虽然没有摆脱对技术的依附性,但却成为新产品开发的独立阶段,市场从主导作用转向影响作用;设计主导阶段是产品设计驱动的创新模式,设计作为创新动力,地位等同于技术与市场,企业构建设计主导的技术创新网络,标志着企业创新模式从封闭式走向开放式,而且设计在新产品开发中形成了与技术和市场的互补。
Product design plays an important role in new product development. Though having been studied thoroughly in foreign countries, it still remains a new topic in China. This paper, after investigating the design-intensive kitchenware enterprises in Ningbo, and researching on model of new product development and relationship of design, technology and market, finds that a taxonomy characteri- zing three roles for design in new product development is developed and explained from the three enterprises. In the first roles, design is explained as a functional specialism, where knowledge of market demand is innovation power, and design is embedded in the R＆D. It is a market-pull innovation. The second categorization develops the role of design as part of sub-process of new product development, where technology is the power of innovation. It is technology-push innovation. Not completely independent of technology, yet it has become a separate stage of new product development. The market stops playing a dominating role in design but merely an influencing factor. The third role depicts designer as process leader which is design-driven innovation, where design, equally important as the technology and market, becomes an innovation power. A design-led technological innovation network established by enterprises indicates that their innovative model has changed from a closed type into an open type and product design has become complementary to technology and market in new product development.
出处
《中国科技论坛》
CSSCI
北大核心
2013年第8期20-26,共7页
Forum on Science and Technology in China
基金
教育部人文社会科学研究青年基金项目"设计驱动的技术创新网络-知识流动视角的实证及应用"(11YJCZH008)
关键词
产品设计
新产品开发
互补性关系
技术创新
Product design
New product development
Complementary relationship
Technological innovation
