摘要
运用文献资料、问卷调查、访谈等研究方法,对泉州市体育健身休闲产业发展状况进行调查研究。研究发现,泉州体育健身休闲产业发展项目种类较为齐全,规模以中小型为主,行业发展的优势条件与不利因素并存。当前,充分利用泉州市地域经济优势、体育城市优势、侨乡文化与海峡发展战略等优势,通过政策扶持、品牌塑造、关联产业刺激等手段来推动泉州市体育健身休闲产业的发展,是提升泉州体育健身休闲产业整体发展水平和产业结构优化的迫切选择。
Using the literature, questionnaires, and interviews research methods, to make a research to Quanzhou sports fitness and leisure industry development status . Through the study, it founds that, the type of Quanzhou sports fitness and leisure in- dustry development is complete, the scale is mainly small and medium, and the industry development advantages and unfavor- able factors are coexist. Currently, through the full use of regional economic advantages of Quanzhou, sports city advantages, overseas Chinese culture and the development of strategic Strait of other advantages, and by policy support, branding, stimulate related industries, it can promote Quanzhou sports fitness and leisure industries, and it is the urgent choice to enhance the physical fitness and leisure industry of Quanzhou overall level development and industrial structure optimization.
出处
《体育科学研究》
2013年第4期19-24,共6页
Sports Science Research
关键词
泉州市
体育健身
休闲产业
现状
对策
Quanzhou
sports fitness
leisure industry
situation
counter measures
