摘要
许昌历史名人旅游资源丰厚,通过研究历史名人旅游资源,为资源的开发提供理论支持。文章首先界定历史名人旅游资源的内涵,通过分析历史名人旅游资源开发的意义以及许昌历史名人旅游资源开发的背景,提出许昌历史名人旅游资源开发的产品策略及市场策略。
The history of Xuchang＇ s rich tourism resources, through the study of the history of celebrity tourism re- sources, provide theoretical support for resource development. This paper defines the connotation of historical celeb- rity tourism resources, through the analysis of the development history of celebrity tourism resources and the meaning of the history of Xuchang celebrity tourism resources development background, put forward the development history of celebrity tourism resources in Xuchang product strategy and marketing strategy.
出处
《漯河职业技术学院学报》
2013年第5期72-74,共3页
Journal of Luohe Vocational Technical College
关键词
许昌地区
历史名人
旅游资源开发
Xuchang area
Historical celebrity tourism
Resources development
