摘要
以客户价值理论为基础,结合现代卷烟零售终端六项主要功能,兼顾当前价值因素和潜在价值因素,采用定性核定与定量计算相结合的方法,从货币和非货币两个维度评价卷烟零售终端的客户价值,在此基础上对卷烟零售终端进行分类,并针对不同价值类型的卷烟零售终端提出了与之匹配的营销服务策略。
Based on customer value theory and the six functions both monetary and non-monetary dimensions using qualitative and factors into consideration. Cigarette retail outlets were classified, different types of value. of modem cigarette retail outlets, customer value was evaluated from quantitative methods, taking current value factors and potential value and marketing service tactics were proposed according to outlets of
出处
《中国烟草学报》
EI
CAS
CSCD
北大核心
2013年第4期82-87,共6页
Acta Tabacaria Sinica
关键词
卷烟
零售终端
客户价值
分类
cigarette
retail terminal
customer value
classification
