摘要
伴随着网络的普及、网民的爆发性增长和电子商务的深入应用,许多中小企业都利用电子商务的低成本、高效率和宣传范围广等优势进行网上贸易,进而获得竞争优势和许多新的市场机会,也面临了许多新的挑战。为推动中小企业网站信息服务水平,文章基于网络用户体验的视角,设计了网站信息服务水平评价指标体系,在对149个网站连续6个月的技术数据监测和1230人次调查后,采用主成分分析法进行了实证研究,得出了符合实际的结论。
With the further application of the popularization of the internet, the explosive growth of the internet and electronic commerce, many SMEs （small and medium-sized enterprises） are using electronic commerce for low cost, high efficiency, wide propaganda range and other advantages of online trade, then obtain the competitive advantage and many new market opportunities, but it also face many new challenges. To promote SMEs website information service, this paper design the evaluation index system of website information service level, based on the perspective of network user experience, then carry on the empirical research and the practical conclusion, using the principal components analysis method in the 149 sites for 6 consecutive months of technical data monitoring and 1230 people＇s survey.
出处
《生态经济》
CSSCI
北大核心
2013年第10期160-162,共3页
Ecological Economy
基金
北京市人才强教深化计划--中青年骨干人才培养项目(PHR201108387)
北京联合大学校级科研项目(SK200944X)
关键词
用户体验
信息服务
中小企业
实证研究
user experience
information services
SMEs （small and medium enterprises）
empirical research
