摘要
网民可以通过互联网获取大量健康知识和医疗保健信息,指导自身的保健和求医行为。该文以前人研究成果为基础,建立了一个考查用户网络健康信息获取行为影响因素的概念模型。论文运用问卷调查法、SPSS分析法和结构方程模型进行实证研究。研究发现:男性和女性获取信息的行为有所差别;学历和收入与网络健康信息获取行为关系很密切;在现实生活中健康信息需求满意度越低,网民通过网络获取健康信息的行为就越积极;同时网络信息需求的满足,网络互动越频繁,风险感知越高,网民会更加积极的获取信息。
Internet users can access to a lot of health knowledge and health care information which can guide their care-seeking behavior. Basing on the previous research, the study build up a conceptual model which can test critical factors of the behavior of obtaining online health information. Then empirical data is collected from questionnaire, and SPSS and AMOS is used to test the model. The result shows that the information behavior is different between men and women; education and income are very closely related to access information behavior; satisfaction is lower in real life, while the network access to health information is more positive; meanwhile,the users will be more active to obtain information online with their online needs met more, their online interaction more frequently and the risk perception higher.
出处
《信息资源管理学报》
2013年第3期47-58,共12页
Journal of Information Resources Management
关键词
信息获取行为
健康信息
影响因素
Information accessing behavior Health information Critical factors
