摘要
武汉大学图书馆建立有效的推广策略,系统策划推广内容;设计吉祥物"小布"作为图书馆代言人与读者互动,引导读者积极参与图书馆活动,形成图书馆和读者之间的双赢格局。
Wuhan University Library takes some measures for promotion innovation. First, it establishes the promotion strategy and plans promotion content systematically. Then it builds interactive platform and designs mascot ＂ibooke＂ as a library spokesperson to lead readers participating in the library activities actively. Finally, it forms a win-win pattern between the library and readers.
出处
《大学图书馆学报》
CSSCI
北大核心
2013年第5期76-78,91,共4页
Journal of Academic Libraries
关键词
推广策略
互动平台
武汉大学图书馆
Promotion Strategy
Interactive Platform
Wuhan University Library
