摘要
SNS改变了人们的社交形态。本文以SNS用户归属感为研究对象,通过文献研究归纳出SNS满意度和信任是SNS用户归属感的影响因素,并且结合服务质量、成员关系、互动参与、制度保证等影响因素构建理论模型,以期揭示SNS用户归属感的影响机理。最后利用调查问卷收集数据,通过VisualPLS软件对模型进行了验证和调整,证明了假设。
The emergence of SNS has changed the ways of people＇ s socializing. This paper takes SNS users＇ sense of belonging as the object of study, and draws a conclusion that SNS satisfaction and trust are the influential factors for the sense of belonging among SNS users through literature search. We built a theoretical model by combining influencing factors including QOS, member relations, interaction, participation and institutional guarantee, so as to reveal the impact mechanism of SNS users＇ sense of belonging. Finally we collected data through questionnaires, and then verified and adjusted the model with the help of VisualPLS, and proved the hypothesis to be true.
出处
《山东财政学院学报》
2013年第5期101-108,共8页
Journal of Shandong Finance Institute
基金
国家自然科学基金项目"社会化阅读服务用户持续使用的行为机理研究"(71373144)
教育部人文社会科学研究规划基金项目"移动阅读系统用户持续使用的理论模型:基于情感视角的实证研究"(12YJA8630010)
