摘要
我国经济下行压力加大,诸多社会经济问题聚焦在中小企业品牌能否成长这个关键节点上。本文通过分析中小企业品牌竞争共生、共生成长的机理,阐述了品牌共生成长的协同性、同类排他性、异类限量性、自由竞争性、改革垄断性等基本规律,并运用这些规律来指导构建品牌适度竞争、共生成长运行路径;给出了中小企业品牌共生成长的生态路径选择:适应外部环境、优化内部环境。
With the increased economic downturn pressure in China, many socio -economic problems have been focused on the critical node of the growth of the SME brands. This paper analyzes the mechanism of competitive coexistence and eutectic growth of SME brands, expounds the basic laws of eutectic growth of brands, applies these laws to build the way of moderate competition and eutectic growth of brands, and provides the ecological path choice of eutectic growth of SME brands to adapt to the ex- ternal environment and optimize the internal environment.
出处
《企业经济》
北大核心
2013年第9期15-18,共4页
Enterprise Economy
基金
内江职业技术学院重点科研项目"内江知名品牌培育与宣传对策研究"(批准号:2012101)
关键词
中小企业
品牌经济
共生成长
可持续发展
small and medium enterprises
brand economy
eutectic growth
sustainable development
