摘要
近年来,我国数字音乐产业发展迅速,取得了较为可观的经济和社会效益,但我国在数字音乐产业产权(版权)行使中还存在很多问题,如利益主体授权不明确,版权认定难;利益关系协调不平衡,版权费实现难;侵权事件时有发生,版权保护法律有待健全;相关技术发展滞后,产权使用缺乏有效性。文章运用博弈论方法对我国数字音乐产业自主创新知识产权治理进行模型分析,指出数字音乐产业知识产权治理机制的核心就是实现版权利益在各行为主体间的平衡,可通过管理机构、版权法、音乐市场、技术创新相结合的四位一体的方式构建。具体而言,就是构建数字音乐版权集体管理组织,提升数字音乐管理效率;健全数字音乐版权法律体系,重构利益平衡机制;完善数字音乐市场运行机制,增强数字音乐活力;注重数字音乐技术创新,不断提升核心竞争力。
In recent years, China＇s digital music industry has been developed rapidly and we have made great achievements in terms of both economic and social benefits. But there are still some problems with the enforcement of the intellectual property of digital music, such as the not explicitly authorized interest, the difficulties in copyright identification, imbalanced interests, copyright infringement, and the imperfect copyright protection law. With the help of game theory, the governance of intellectual property of digital music is analyzed. It shows that the core of the governance is to realize the balance of interest among all behavioral agents. We should, first, establish the collective management organization to improve management efficiency~ second, we should perfect the related law system and rebuild the interest balancing mechanism： third, we should improve the market operational mechanism and enhance the vitality of digital music; and fourth, we should pay more attention to innovation in digital music technology and continually improve the core competitiveness.
出处
《中国流通经济》
CSSCI
北大核心
2013年第9期65-69,共5页
China Business and Market
关键词
数字音乐
知识产权
博弈分析
治理对策
digital music
intellectual property rights
game analysis
governance countermeasures
