摘要
近年来,影视剧的热播引起观众蜂拥前往拍摄地旅游的情况已经由个别的、孤立的案例发展成具有一定规律和规模的现象。以澳门为研究背景,以影视旅游者目的地认知、情感形象和行为意向为研究中心并探讨他们之间的关系。同时还了解了目前与澳门相关的影视作品观看情况以及不同人口统计学特征的游客在影片观看上的分布差异。根据研究结论,提出针对影视旅游日后发展的建议,有助于认知澳门目前影视旅游发展的状况,以及目的地认知,情感形象是否与下一步的行为意向正向相关,为未来影视旅游产品和行业的发展提供更多建议和意见。
In recent years, audience drawing to shooting locations caused by the popularity of film and television programs has developed from individual, isolated case to phenomenon of large scale. This research takes Maeau as background and film tourists destination cognitive image, affective image, behavioral intention and the relationship between them as research targets. Mean- while, the paper also clarifies the watching preferences among different film tourists with differed demographic features. Based on the results, the paper puts forward some suggestions which help to understand current development of film tourism in Maeau and whether cognitive and affective image will positively affect intention behavioral and provide more advice for the whole industry.
出处
《旅游论坛》
2013年第4期23-29,共7页
Tourism Forum
关键词
影视旅游
目的地形象
认知形象
情感形象
行为意向
film tourism destination image
cognitive image affective image
behavioral intention
