国外社会化电子商务研究综述被引量：36

A Review of Social Commerce Research

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摘要对国外社会化商务研究文献进行了综述,当前研究集中在社会化电子商务的定义、演化历程、商业模式、平台设计、网站用户接受、用户购买意愿及行为研究等六个方面。总结当前研究的特点,并指出未来值得关注的研究领域及方向。 Based on previous studies, this paper gave a literature review of social commerce. The results indicated that definition, evolu- tion, business model, web design, user acceptance, and user buying intention/behavior were the main research fields of social commerce. The paper summarized the feature of current study on social commerce, and also pointed out its future research work for researchers.

作者宗乾进

机构地区华南师范大学经济与管理学院南京大学信息管理学院

出处《情报杂志》 CSSCI 北大核心 2013年第10期117-121,共5页 Journal of Intelligence

基金教育部博士研究生学术新人奖资助

关键词电子商务社会化电子商务社会化媒体社交网络 electronic commerce social commerce social media social networking service

分类号 G20 [文化科学—传播学]

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