摘要
英语广告中存在不少专门针对女性而精心设计的广告。这类广告语语言丰富多彩,生动有趣,彰显女性形象,颇具吸引力。基于此,以几则英语女性广告为例,总结英语女性广告语的语言特色,以期能为广告商创作出更多更好的女性广告提供借鉴。
There are some elaborate-designed advertisements for women in English advertising. The language of this kind advertise- ment is interesting, attractive and full of varieties which reveal female images. This paper takes a few advertisements as examples to summarize language characteristics of English advertisements for females. It may give reference to advertising agents to create more and better advertisements for females.
出处
《黑龙江教育学院学报》
2013年第10期136-137,共2页
Journal of Heilongjiang College of Education
关键词
女性
广告
语言特色
females
advertisement
language characteristics
