摘要
从消费者视角来看,生物柴油的品质属性是消费者在消费生物柴油时重点关注的。以消费者为视角分析生物柴油品质对消费者行为的影响,基于消费者的体验和对生物柴油的认知水平、态度及意愿的影响因素,研究中发现,生物柴油的便利、安全性,质量可靠、燃油经济性,成本低、排放污染物的降低是消费者认同的重要维度,也是影响购买行为极其重要的因素。
The qualitative property of biodiesel is the most concerned topic by the consumers while consuming biodiesel from the consumer perspective. The analysis on the effect of the qualitative property of biodiesel on consumer behavior from consumer perspective is based on considering the influencing factors of the consumers＇ experience and their competence, atti- tude and desire of biodiesel. The study shows that the important dimensions of consumers＇ identity include convenience and safety, reliable quality and fuel economy, low cost and the reduction emission of pollutants, which are also the extremely significant factors affecting the purchasing behavior.
出处
《三明学院学报》
2013年第5期24-28,共5页
Journal of Sanming University
关键词
生物柴油
品质属性
购买行为
biodiesel
qualitative property
purchasing behavior
