摘要
本文以酒店管理集团为研究对象,依托传播学"使用与满意"理论,以传播者、媒介和接收者为主要传播因素,以五大酒店管理集团企业微博为案例进行分析,构建了酒店企业微博运营管理组织架构,并通过企业微博信息发布、接收者反馈以及互动环节等数据分析,完成酒店企业微博外部运营管理的初步研究。研究发现,酒店企业微博发展阶段不同,其信息发布以及互动等环节表现出不同的特点,可分为稳固型、波动型和成长型3种类型;酒店企业微博信息发布环节没有形成稳定的信息设计和发布机制,很多情况下是以事件或活动为依托而进行微博发布;酒店企业微博中传播者与接收者的互动率较低。
By taking 5tourism management groups as objects and the ＂Working with satisfaction＂ theory of communication studies as backstopping, this paper takes communicators, medias and recipients as the main propagation factors to construct an organizational structure for hotel miero- blogging operations management, and complete a preliminary study through information dissemination, the recipient feedback, and interactive sessions and other data statistical analysis. The result shows that hotel miero-blogging information, exhibiting different characteristics, can be divided into stable hotel enterprise miero-blogging, fluctuate hotel enterprise miero-blogging and growing hotel enterprise micro- blogging; that hotel micro-blogging hasn＇ t a stable process for information designing, they prefer to release information based on events or activities; and that the interaction rate between hotel enterprises and receiver is lower.
出处
《旅游科学》
CSSCI
2013年第4期89-95,共7页
Tourism Science
基金
上海地方本科院校"十二五"内涵建设项目"商业休闲特色的酒店管理专业建设"(085-X12543)
上海高校青年教师培养资助计划(SXY12003)
上海高校"工商管理"重点学科建设项目(NH1-2-1-2)
关键词
企业微博
酒店管理集团
运营管理
enterprise miero-blogging： hotel management group： operation management
