摘要
通过阐述服装品牌跨界合作目的,从服务者与被服务者的角度,分析了典型的成功跨界合作案例,提练与归纳出服装品牌进行跨界合作的5种类型。同时,对于合作双方中的矛盾元素及最终的整合方式进行了深入探讨,提出服装品牌跨界合作的基本发展规律为以相同或改良的模式与其他风格合作者推出新系列和与原合作者周期性地推出新系列两种形式,并认为未来的服装品牌发展将更加努力地寻求形式的突破,品牌之间的跨界合作模式将日趋丰富多样化。
This paper analyzes typical successful cases of crossover cooperation from the perspective of service provider and receiver by describing the purpose of crossover cooperation of clothing brands and extracts and summarizes five types of crossover cooperation of clothing brands; meanwhile deeply discusses contradictoq~ elements in both cooperative parties and final integration method, puts forward that the basic law of development of crossover cooperation of clothing brands has two forms - launching new series with cooperators of other styles in the same or modified mode and launching new series with the original cooperator periodically, and considers that future clothing brand development will make more efforts to seek breakthrough of new forms and crossover cooperation mode among brands will be increasingly rich and diversified.
出处
《丝绸》
CAS
北大核心
2013年第11期75-79,共5页
Journal of Silk
基金
上海高校青年教师资助计划项目(shgcjs004)
关键词
服装品牌
跨界合作
矛盾整合
模式
clothing brands
crossover cooperation
contradiction integration
model
