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劳务品牌的信号功能与甄别机制条件研究

Research on Signal Function of Labor Brand and Condition of Identifying Mechanism
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摘要 从国际经验看,我国农村劳动力转移还有很大空间,然而"民工荒"现象在我国各区域不同程度凸显,似乎预示"刘易斯拐点的到来"和农村劳动力转移潜力殆尽。目前我国劳务市场的信息不对称是导致上述现象的一个重要因素。将品牌信号引入劳务市场的理论模型,分析表明,以品牌信号甄别劳务市场中的劳动力质量是可行且必要的;劳务品牌信号甄别机制发挥作用的充分必要条件是雇主雇佣高质量劳动力与雇佣低质量劳动力获得的效用之差界于低质量劳动力与高质量劳动力以品牌形式转移的成本之间。因此,加大低质量劳动力以品牌形式转移的成本和减小高质量劳动力以品牌形式转移的成本,都有利于品牌信号更好地发挥对劳动力质量的甄别功能,更有效地解决劳务市场信息不对称问题,进而有利于实现农村劳动力转移的稳定性与长效性。要积极扶持劳务品牌建设,重视劳务品牌的规范化和标准化,建立劳务品牌的行业协会和输出基地,加大对假冒劳务品牌的惩罚和查处力度,并加快品牌劳动力市民化过程。 Based on international experience, the rural labor transfer of China still has big space, however, the "labor shortage" phenomenon differently appears in the different regions of China, it seems that "Lewis turning point emerges" and that rural potential labor transfer is exhausted. Currently the information asymmetry of China' s labor market is a main reason for the above phenomenon. By introducing brand signal into the theoretical model of labor market, the analysis shows that it is feasible and necessary to use brand signal to identify the labor quality in labor market and that the sufficient and necessary condition for bringing labor brand signal identification mechanism into play is that the utility gap harvested from high quality labor and low quality labor stays at the costs from the transfer as a brand form between high quality labor and low quality labor. Thus, both increasing the transfer cost of low quality labor as a brand form and decreasing the transfer cost of high quality labor as a brand form are more conducive to bringing the function of the brand signal to identify labor quality into full play, are more effective to solve information asymmetry problem in labor market and are further helpful to realize the stable and long-term role in rural labor transfer. China should actively support labor brand construction, attach the importance to the standardization and formalization of labor brand, establish industrial associations and output sites of labor brand, enhance the punishment and investigation on fraud labor brand, and accelerate the citizenization process of brand labor.
作者 王卫 佟光霁
出处 《西部论坛》 2013年第6期12-18,共7页 West Forum
基金 教育部博士点基金资助项目(20120062110004)"农业现代化进程中的职业农民培育研究"
关键词 农村劳动力转移 劳务市场 信息不对称 劳动力质量 劳务品牌 品牌信号 品牌成本 转移成 甄别机制 品牌劳动力 rural labor transfer labor market information asymmetry labor quality labor brand brand signal brand cost transfer cost identifying mechanism brand labor
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