摘要
体育传媒是传媒产业和体育文化结合的产物。从分析中国体育文化的历史性、传统性、民族性和融合性等特征入手,对体育文化元素在影视作品导演构思策略、叙事结构、叙事策略中的运用及其人文价值等进行解析,在此基础上,指出我国体育影视传媒的发展需要提高导演对体育文化的了解和认知程度,制定相关政策导向,正确处理艺术价值与商业价值之间的关系。
Sports media is the product of combining media industry and the sports culture. On the analysis of the history, tradi tion, nationality and fusion characteristics of Chinese sports culture, this paper parses the design strategy, the narrative struc ture, narrative strategy and its humanistic value of sports culture elements in sports TV and movies media. Based on it, it points out that the development of Chinese sports TV and movies media needs the directors to know more about sports culture, make related policy orientation and deal with the relationship between art value and commercial value in a right way.
出处
《河北体育学院学报》
2013年第6期50-53,共4页
Journal of Hebei Sport University
关键词
影视传媒
体育文化元素
构思策略
叙事结构
叙事策略
人文价值
TV and movies media
sports cultural element
design stategy
narrative structure
narrative strategy
humanity value
