摘要
主要研究了需求不确定情况下,零售商双渠道供应链的定价及协调问题,通过建立Stackelberg主从博弈模型,得出了集中决策与分散决策的均衡解。通过分析其均衡解发现,消费者偏好系数、供应商边际成本、需求不确定性等对零售商双渠道的定价策略及供应商的定价策略均有影响。最后通过分析集中决策与分散决策模型,提出了能够缓解渠道冲突、提升供应链绩效的二部线性契约。并且计算出了合理的批发价格区间及零售商转移支付区间。
Mainly studied the case of uncertainty demand, retailers dual channel supply chain pricing and coordination problems, through the establishment of Stackelherg game master-slave model to arrive at a centralized and decentralized decision-making equilibrium. By analyzing the equilibrium solution we found that consumers prefer coefficient, suppliers marginal cost, demand uncertainty are all affect the retailers＇ and suppliers＇ pricing strategies. Finally, we analysis focuses on decision-making and decentralized decision-making model is proposed to alleviate channel conflict, improve supply chain performance two linear contract. And calculates a reasonable price range and retailers wholesale transfer payment interval.
基金
国家自然科学基金面上项目支持(70872104)
