3PETERSON R A, JEONG JL Exploring the Impact of Advertising and R&-D Expenditures on Corporate Brand Value andFirm -Level Financial Performance [J]. Journal of the Academy of Marketing Science* 2010,38 (6) : 677 - 690.
4DUQI A,MIRTI R. TORLUCCIO G. An Analysis of the R&-D Effect on Stock Returns for European Listed Firms [J].European Journal of Scientific Research,2011,58 (4) : 482 - 496.
5ANANTANA T, ENKAWA T, SUZUKI S. Utilizing Computerized Tools and IT in New Product Development toConstitute Firms / Financial Performance and the Impact of R&D Intensity [ J ]. International Journal of ProductDevelopment, 2015,20 (4) : 325.