摘要
本文以新丰云天海温泉原始森林度假区为例,通过问卷调查数据分析将游客分为便利性导向型游客和自然资源导向型游客两类,采用IPA分析方法研究不同类型游客对温泉旅游服务品质的需求特点,提出温泉企业应分类游客、精确定位,重视"游客重视的服务品质",改善游客"差评"的服务品质,关注指标的综合性评价、开发多种类型的配套旅游产品等。
This paper take Sky ＆ Sea Resort in Xinfeng County as an example, through the analysis of data of questionnaires, the tourists can be divided into two types, including the convenience oriented and natural re- sources oriented. Using the IPA analysis method to discuss demand characteristics of different types of tourists about the hot spring tourism service quality. Then put forward some references as following：the hot spring resort should position accurately by classifying tourists,pay attention to the service quality that tourists emphasized on, improve the service quality that tourists give negative feedback,pay close attention to the comprehensive evalua tion of IPA indexes, development various types of matching tourism products etc..
出处
《江苏商论》
2013年第10期64-68,共5页
Jiangsu Commercial Forum
关键词
温泉旅游
服务品质
游客分类
hot spring tourism
service quality
classified tourist
