摘要
面对日趋激烈的市场竞争,广大茶企积极应对,努力探寻茶产业转型升级之路,"茶旅融合"助推茶产业转型升级便是这一探索过程中取得的重要成果之一。文章以湖北邓村绿茶集团为例,分析了"茶旅融合"协同发展的机缘,总结了"茶旅融合"促进茶产业发展的路径,提出了"茶旅融合"助推茶产业转型升级的策略,以期对鄂茶产业乃至全国茶产业的可持续发展提供借鉴。
Faced with increasingly fierce marketing competition, a large number of tea enterprises responded positively and found out the path of transforming and upgrading tea industry. The integration of tea industry and tourism was one of the most important achievements in the course of exploration. In the paper Hubei Deng Village Green Tea Group was taken as an example to analyze the coordinated development chances of the above two industries, and to summarize the path to promote the integration, then the strategies upgrading tea industry by integration of the two industries were presented, after all to provide a paradigm about the sustainable development of tea industry for Hubei province and even the whole country.
出处
《茶叶科学技术》
2013年第3期32-36,共5页
Tea Science and Technology
关键词
茶产业
旅游业
茶旅融合
产业转型升级
邓村绿茶集团
tea industry
tourism
the integration of tea industry and tourism
industrial transformation and upgrading
Deng Village Green Tea Group
