摘要
旅游体验质量是衡量游客满意度的重要指标,也是影视主题公园持续稳定发展能力的体现。以长影世纪城为实证研究对象,运用旅游体验理论和游客满意度理论,从游客体验角度出发,以问卷调查、游客网络游记、与游客和景区服务人员的访谈为分析样本,运用SPSS、EXCEL软件对统计的样本进行统计分析、信度分析,提取了14个因子进行IPA分析。通过分析得出影响游客体验价值的主要是门票价格过高、游览时间紧凑、参与度低等指标。
AS the main form of the theme park, the movie and TV theme park attracts so much public attention. The development of movie and TV theme park has played an active role in promoting local tourism develop- ment and improving infrastructure construction. However, since the short history of movie and TV theme park in China, coupled with the unreasonable operation and management and so on, most of movie and TV theme park have fell. We can see that the sustainable and stable development of movie and TV theme park is worri- some. For such situation, this article analyzes primarily from the perspective of tourism experience. In experi- ence, tourists are expecting to seek a more unique and profound tourism experience, not limited to sight seeing. The quality of tourism experience is not only an important measure of tourist satisfaction index, but also repre- sents the development competence of movie and TV theme park. Therefore, it is necessary to analyze the mov- ie and TV theme park from the perspective of the tourist experience to attain the better development. This arti- cle is divided into four parts. Firstly it introduces the development status of movie and TV theme park, domes- tic and foreign scholars＇ studies about movie and TV theme park and the necessity of studying from the per- spective of the tourist experience.The second part introduces Changchun Movie Wonderland, including its ba- sic information and operating condition;the third part is the empirical analysis. This article takes Changchun Movie Wonderland as an empirical research object from the perspective of tourism experience through ques- tionnaires, tourists＇ travel network and interviews, using SPSS and EXCEL statistical software for sample anal- ysis, reliability analysis, extraction of 14 factors IPA analysis. By analyzing we come to the conclusion that af- fecting tourism＇ experience factors are mainly high ticket,not sufficient time for traveling, low participation in- dex and so on; The forth part is some advice on the basis of the Changchun Movie Wonderland＇ s analysis. The recommendations are as follows： First, to strengthen the planning and management. Second, to build brand ex- perience. Third, to make rational ticket price from the perspective of the tourist experience. Fourth, to do expe- riential marketing.
出处
《地理科学》
CSCD
北大核心
2013年第11期1362-1369,共8页
Scientia Geographica Sinica
基金
高等学校博士学科点专项科研基金(20120043110012)资助
关键词
影视主题公园
旅游体验
游客满意度
长影世纪城
movie and TV theme park
tourism experience
the tourists＇ satisfaction
Changchun Movie Wonder-land
