摘要
In the past two decades, the development of certain technologies, in particular Internet and mobile devices （tablet PCs, laptops, mobile telephones, etc.）, has brought about new habits of consuming audiovisual products, predominantly among the youngest consumers. A new demand has arisen that has changed the channels of cinematographic exploitation and has allowed the growth of new business initiatives, such as new business models for distributing audiovisual content. The central aim of this paper is to analyse this new business model and to identify the main characteristics of the pioneering company in this sector, Netflix.
