消费者对有机粮食溢价支付行为分析——以河南省为例被引量：32

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摘要内容提要近期食品安全问题不断发生，消费者对食品安全更加关注，有机粮食面临新的问题和机遇。通过对河南381名消费者的调研，本文运用logistic模型和Pearson相关分析研究了消费者溢价支付意愿和水平的影响因素，并针对这些因素对有机粮食产业发展提出了一些建议。研究认为，消费者对有机食品认知程度、对食品安全与健康的关心程度、有机生活理念、口碑和品牌、信息成本降低及养育婴儿都会提高消费者对有机粮食溢价支付意愿；消费者的收入和知识水平、政府职能部门的认证及较高信息成本则会提高消费者对有机粮食的溢价支付水平；有机粮食的价格适宜定在普通粮食的1．5～1．8倍。

作者刘宇翔

机构地区河南财经政法大学

出处《农业技术经济》 CSSCI 北大核心 2013年第12期43-53,共11页 Journal of Agrotechnical Economics

基金国家社会科学基金"粮食主产区农户农地投入行为及其利益补偿机制研究"(编号:11BJY096) 河南省政府决策研究招标课题"河南省乡村旅游富农模式研究"(编号:2012B046) 河南省教育厅2012年度人文社会科学研究项目重点项目"食品安全问题频发后消费者对有机粮食的需求分析"(编号:2012ZD011)

关键词消费者有机粮食溢价支付意愿支付水平

分类号 F126 [经济管理—世界经济] F323.7 [经济管理—产业经济] F224 [经济管理—国民经济]

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