摘要
针对民族地区海内外客源市场结构及其特点进行分析,在此基础上,从核心目标市场、基本目标市场以及机会目标市场等方面提出民族地区具体的海内外客源市场定位。
The paper is an analysis of the structure and characteristics of home and abroad tourist market in minority areas, and offers some strategies concerning the position of tourist market in minority areas from the perspectives of core target market, elementary market and opportunity market.
出处
《大连民族学院学报》
CAS
2013年第6期623-627,672,共6页
Journal of Dalian Nationalities University
关键词
民族地区
旅游业
客源市场
minority areas
tourism
tourist market
