摘要
运用SWOT分析法对"长株潭"创意休闲农业旅游发展具备的内外部条件进行分析和判断,指出它既有区位和自然条件优越、农业科技条件突出等优势条件,又有政府与"两型社会"平台的外部支持;但也存在产品缺乏创意和文化内涵,生态环境破坏严重等不利因素。强化创意农业理念的运用以加快产品的提质升级将是"长株潭"地区休闲农业旅游可持续发展的重要途径。
By analyzing the internal and external conditions of agriculture tourism development in ＂Chang-Zhu-Tan＂ area based on the SWOT method,it was pointed out that it has the advantages of location,superior natural condition,technological condition and the external support of the government and ＂two-oriented society＂ platform,but also has the disadvantage of lack of creativity and the cultural connotation.In a word,by strengthening the concept of creative agriculture to upgrade the tourism product quality will be an important way of the sustainable development of leisure agricultural tourism in ＂Chang-Zhu-Tan＂ area.
出处
《安徽农业科学》
CAS
2013年第25期10383-10385,共3页
Journal of Anhui Agricultural Sciences
基金
湖南省科技厅软科学项目(2010ZK3009)
关键词
创意农业
长株潭
SWOT
Creative agriculture
Chang-Zhu-Tan
SWOT
