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广州市国际服务外包产业发展现状及问题分析

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摘要 广州是华南地区服务外包规模最大的城市,拥有良好的综合商务环境和毗邻港澳、新加坡的地缘优势,但在全国范围内,广州服务外包的发展还处于相对弱势地位。广州市服务外包产业发展面临人才匮乏、研发外包动力不足等问题,但同时也拥有极为有利的政府政策支持。国际服务外包作为当前转型升级的重要途径,有助于优化外贸结构、促进就业,广州市政府、高校和企业应积极参与,促进广州市国际服务外包产业的发展。
作者 韩倩倩
出处 《现代营销(下)》 2013年第10期116-117,共2页 Marketing Management Review
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