摘要
In the digital age, when we witness the rapid proliferation of platforms and services, European societies continue debating the role and the future of public service media （PSM）. In the new digital environment, public service broadcasting/media, which for a number of social and cultural reasons have been at the core of the European media system, faces the capital question--What democracy do public operators strive for and how can they accomplish it？ PSM has to be at the vanguard of the complex process of media transformation in the information society and particularly of the formation of novel journalistic culture which besides the values of ethical and innovative content should also serve the principles of good and efficient governance.
