摘要
微博已成为我国第二大舆情源头,由于微博具有的人际网络传播特点,传播过程中涉及多个主体。本文从利益相关者理论出发,结合基于微博的网络舆情的特点,构建基于微博的网络舆情利益相关者分类模型,以期在科学界定的基础上对不同的利益相关者进行"分类治理"。
Microblog has become thmas seconu largest propagation characteristics, communication processes involved in multiple Users.This article from the stakeholder theory of departure, combined with microblog network of public opinion-based features, builds based on the microblog network public opinion, the interests of stakeholder classification model, in order on the basis of science defined the different stakeholders, carried out ＂Category management＂.
出处
《情报科学》
CSSCI
北大核心
2014年第1期18-22,共5页
Information Science
基金
新疆维吾尔自治区哲学社会科学基金项目(11BTQ126)
关键词
微博舆情
利益相关者理论
分类模型
microblog public opinion
stakeholders theories
microblog public opinion stakeholdersclassification model
