摘要
采用问卷调查法,以227名女性消费者为样本,获得目标消费者对女衬衫消费行为的相关资料,研究女衬衫网上定制的认可度与可行性,从而分析获得女衬衫网上定制营销的影响因素。
Based on questionnaires and a sample of 227 female consumers, information on target consumers＇ purchasing behavior towards blouses has been obtained. This paper studies the acceptance and feasibility of online blouse customization and analyzes the factors that influence the online marketing of blouses.
出处
《浙江纺织服装职业技术学院学报》
2013年第4期61-65,共5页
Journal of Zhejiang Fashion Institute of Technology
关键词
女衬衫
网上定制
消费者
blouse
online customization
consumer
