摘要
移动互联网的发展改变了移动增值业务服务链的运营模式,出现了移动增值服务双渠道系统。运营商对增值服务领域的涉入,使得运营商和服务提供商之间产生了竞争。在假设需求受到价格影响的前提下,基于Stackelberg博弈理论,构建了双渠道模式下运营商和服务提供商的竞争合作模型,研究了运营商和服务提供商的均衡定价策略。最后通过数值例子对所得结论进行了验证。
With the development Of mobile Internet, operation mode of the mobile value-added business service chain has been changed, and the dual-channel phenomenon has appeared in mobile value-added service market. As mobile network operator （MNO） involves in the field of mobile value-added services, competitions appear between MNO and service providers （SP）. Based on the Staekelberg game and the practice of Chinese mobile telecommunication industry, a dual-channel mobile value-added business service chain model composed of a MNO and a SP was constructed, and the optimal pricing strategy of MNO and SP was studied. Fi- nally, a numerical example was used to verify the results.
出处
《阜阳师范学院学报（自然科学版）》
2013年第4期22-26,60,共6页
Journal of Fuyang Normal University(Natural Science)
基金
阜阳师范学院科学研究项目(2013FSKJ01ZD)资助
