摘要
作为一种全新的信息传播方式,微信对人际交流和沟通产生了深远的影响。微信通过特定的社会功能快速传播信息,实现以"朋友圈"为基础的信息共享,从而构建特定的社会意义。通过分析和回顾2013年我国微信研究现状得知,微信研究的焦点主要集中在微信与自身研究、微信与社会影响研究、微信与传播学研究、微信与广告营销研究、微信与传统媒体的关系研究等。
Wechat has a profound impact on interpersonal communication as a pattern of brand new information communication method. Through special social function of rapid dissemination of information, Wechat realizes the information sharing based on the ＂Friends Circle＂, and builts some special social significance. By analyzing and reviewing the Wechat studies in China in 2013, the result shows that the researches about Wechat mainly focus on the research of Wechat itself, the research of Wechat and the social impact, the research of Wechat and communication theory, the research of Wechat and advertising and marketing and the research of Wechat and traditional media.
出处
《重庆社会科学》
CSSCI
2014年第1期97-101,共5页
Chongqing Social Sciences
关键词
微信使用
微信传播
微信营销
use of Wechat, Wechat communication, Wechat marketing
