摘要
体育电视频道专业化成为当下我国体育电视媒体的发展主题。作为我国体育电视频道的龙头,CCTV-5在电视频道专业化的道路上,历经了十多年的发展,已经成为我国央视体育的主要电视频道,2008年北京奥运会的举办为CCTV-5的电视频道专业化发展提供了一个新的契机。为此本文采用文献资料法分析了北京奥运会前CCTV-5专业化发展现状以及北京奥运会背景下CCTV-5的专业化发展战略,这对我国各级体育电视频道的进一步发展,创建世界一流专业体育电视频道具有十分重要的意义。
Sports TV channel specialization become the theme of development, the current sports television media in china. As Chinese leading sports TV channel, CCTV -5 in televi- sion channel specialization road,after 10 years of development,has become the main channel of CCVT sports of our country, is CCTV -5 future development goals. The 2008 Beijing Olympic Games provides a new opportunity for the development of the specialization of TV channel CCTV - 5. In this paper, using the method of literature analysis of the Beijing Olympic Games CCVT- 5 professional development strategy, the further development of sports TV channel at all levels of our country, is of great significance to create world - class professional sports TV channel.
出处
《哈尔滨体育学院学报》
2013年第6期40-43,共4页
Journal of Harbin Sport University
基金
2011年黑龙江省社科研究规划年度项目一般项目(课题名称:美国ESPN体育电视频道模式对我国CCTV-5专业化建设的启示
课题编号:11B040)
