基于服务主导逻辑的价值共创研究被引量：56

Research of Value Co-creation Based on Service-dominant Logic

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摘要对价值共同创造进行深入研究,在原有服务主导逻辑的基础上对其进行拓展,分析了企业和顾客在价值共创中的新角色,探讨了顾客使用价值的创造过程,提出了一个价值共创概念模型。 This paper, in order to make an intensive study of value co-creation, bases on the original service-dominant logic and expands it. And then, the firm and customer＇s new role in the value co-creation process is analyzed, and the creation process of value-in-use of customer is also explored. Finally, it proposes a value co-creation conceptual model.

作者钟振东唐守廉 Pierre Vialle

机构地区北京邮电大学经济管理学院法国南巴黎电信与管理学院营销与战略中心

出处《软科学》 CSSCI 北大核心 2014年第1期31-35,共5页 Soft Science

基金国家留学基金管理委员会资助项目(留金发[2012]3013号)

关键词价值共创服务主导逻辑使用价值现代服务业 value co-creation service-dominant logic value-in-use modem service industry

分类号 F274 [经济管理—企业管理]

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参考文献24

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