摘要
农产品的品牌营销对提升我国农产品的国内外竞争力具有很重要的意义。文中首先探讨了对农产品进行品牌营销的重要意义,然后通过分析我国农产品品牌营销的现状,提出几点农产品品牌营销的策略。
Brand marketing of agricultural products has very important significance to promote our agricultural products competitiveness at home and abroad. This paper first discusses the important significance of the brand marketing of agricultural products, and then puts forward some agricultural products brand marketing strategies through the analysis of the present situation of brand marketing of agricultural products in China.
出处
《物流工程与管理》
2013年第12期151-152,共2页
Logistics Engineering and Management
关键词
农产品
品牌
营销策略
agricultural product
brand
marketing strategy
