摘要
创新科学技术和普及科学技术是科技发展的两个重要方面。科学传播已成为普及科学技术的主要形式和重要内容。科学传播对于向公众普及科学技术知识和方法，引导公众支持科技，参与创新具有重要作用。新时期的科学传播正面临看公众科普需求迅速变化和传播形式不断创新的机遇与挑战，传统的科学传播方式对公众的影响力和效果呈下降趋势，新媒体技术的广泛应用势必引发科学传播方式的变革。只有及时适应公众科学技术普及需求变化，加快创新科学传播方式，才能不断提高科学传播效果，提高公众的科学文化素养，促进创新科学技术与普及科学技术的协调、持续发展。
Innovation science and technology and popularization of science and technology are two important aspects of the development of science and technology. Science communication has become the main form of popularization of science and technology and important content. Science communication to the public for popularization of science and technology knowledge and methods, guide the public support of science and technology, the innovation of the important role. Science communication in the new period is facing the public science popularization rapidly changing demand and transmission form innovation opportunities and challenges, the traditional approach to science communication to the public the influence and effect of a downward trend, the wide application of new media technology is bound to trigger a change in the way of science communication. Only changes in a timely manner to meet the needs of the public science and technology popularization, to speed up the innovation of science communication way, constantly improve the effect of science communication, improve the public scientific literacy, promote the innovation of science and technology and the popularization of science and technology of coordinated and sustainable development.
出处
《中国科技资源导刊》
2013年第6期80-87,共8页
China Science & Technology Resources Review
关键词
科学传播方式
创新
互动式
体验式
科学传播效果
science communication way, innovation, interactive, experience, science communication effect
