摘要
信息社会的到来,高职院校图书馆面临着社会信息服务机构带来的挑战,将营销理念引入高职院校图书馆势在必行。在简述SoLoMo的概念及其对图书馆营销意义的基础上,分析高职院校图书馆开展服务营销的必要性,探讨了基于SoLoMo的高职院校图书馆服务营销策略。
With the arrival of the information society, vocational college libraries are confronted with challenges brought by society information service organizations. It is imperative of vocational college libraries to utilize marketing idea. This paper briefly discusses the concept of SoLoMo and its significance to the library marketing, analyses the necessity of service marketing in vocational college libraries, and discusses service marketing tactics of voca- tional college libraries based on SoLoMo.
出处
《图书馆研究》
2014年第1期80-83,共4页
Library Research
