摘要
随着我国竞争情报事业的发展,学术界对企业竞争情报工作的理论研究也越来越广泛,这为企业提高其产品的市场占有率,增强企业核心竞争力,以及为企业发展战略与市场决策的制定都发挥着重要作用。同时,加强企业员工竞争情报培训,强化其竞争情报意识及知识技能,能更加有效地推动我国竞争情报事业的发展。
With the development of competitive intelligence in our country,the theoretical research of enterprise competitive intelli- gence work in academic community are more and more widely, which plays a important role in increasing the market share of enterprise products, enhancing the core competitiveness of enterprises and formulating the enterprise development strategy and marketing deci- sion.At the same time, strengthening the competitive intelligence training of employee and their consciousness and skills of competitive intelligence can effectively promote the development of competitive intelligence in China.
出处
《企业技术开发》
2014年第1期67-69,共3页
Technological Development of Enterprise
关键词
企业
竞争情报
培训
enterprise
competitive intelligence
training
