摘要
在计划行为理论和信息系统持续使用期望确认模型的基础上,结合网络游戏的特性,提出了网络游戏中个体持续使用行为意向理论模型。该模型分析了初始行为变量、过程变量、持续行为变量及其他们之间的效应关系,旨在全面深入的探讨游戏中个体持续使用意向的影响因素,并为进一步实证研究奠定基础。
Based on the Theory of Planned Behavior and Expectation-Confirmation Model of continued use in information system as well as combined with the characteristics of online games, this paper puts forward a theoretical model of behavior intention of individual continued use in online games. The model analyzes the initial behavioral variables, process variables, continued behavioral variables and the effect relationship between them. We aim to make an in-depth exploration into the factors influencing individual continued use intention in games and lay foundation for further empirical research.
出处
《中国医学教育技术》
2014年第1期6-10,共5页
China Medical Education Technology
